SALT DOESN’T HAVE TO BE A FOUR-LETTER WORD.
While salt can help tighten dreadlocks, can it dry out hair too? Yes, it can. And that’s why CULT+KING delivers the salt in a moisturizing serum instead of a liquid spray.
That’s also why they load JELLY with moisturizing, nourishing ingredients and botanical extracts, including aloe, glycerin, banana juice, linden bud, blueberry, butterfly pea, and eggplant.
Partial Dreadheads, rejoice! JELLY was made for loose hair! Think of JELLY as salt spray reborn as weightless, moisturizing botanical nectar. Amplify your natural texture. All the while keeping hair weightless and moisturized.
jelly - tightening moisture infusion
For Dreadlocks:
Apply to clean, towel-dried hair. Start with one dropper - JELLY has a lot of slip and a little goes a long way. Rub JELLY in your hands and apply to locs. Rub into roots for volume and tightening of new growth. For longer locs, apply to hair in sections and add more JELLY as needed. If desired, palm-roll firmly to encourage round shape and tame loose hairs.
For Loose Hair:
FOR THE ULTIMATE LIVED-IN AIR DRY
Scrunch it into damp hair at the roots for lift, and through your waves and curls. JELLY holds your hair in place while it air dries, or as you diffuse. Your natural texture is amplified, and you’re left with light, bouncy waves, soft curls, voluminous definition, and flipped bits. Without weight. Without the look of sticky, heavy product in your hair. It will look like your hair just did it on its own. And it did, with a boost to your natural texture from JELLY. Even the straightest hair will find there’s some natural texture in there; set it free.
FOR BIG, VOLUMINOUS BLOW-OUTS.
Mix JELLY in your hands with CULT+KING BALM, VEGAN BALM, or STYLE, like you’re putting lotion on your hands. Then rub hands through hair from roots to ends. The mixture will give you just the right amount of grip and slip for a big, smooth, controlled blow-out. Scrunch in more JELLY when dry for gorgeous amplification of your natural texture and waves.
SOFT-CAST YOUR CURLS WITH JELLY
JELLY is a natural supplement or substitution to the “gel” step of your curl styling routine. It’s not going to be the same experience as the high-hold world of crunchy PVPs, because that’s not how our ingredient philosophy rolls. There’s not even a silicone in sight in JELLY. But there is softness, definition, and shine. Plus JELLY won’t flake.
REFRESH AND REVAMP BETWEEN STYLES.
This is where JELLY really steps up and stands apart. So light and weightless. So soft. So easy to work into your hair with your hands. So compatible with your initial application. Such a great feeling of not making your hair greasy and dirty while you’re trying to revive it.
Experiment. Improvise. You know what looks good. Get in there and push your hair around. Don’t be shy. You might find your hair doing some things that you didn’t expect, and that you love.
Yes, JELLY is Gluten-Free!
Ingredients (most to least):
Water (Aqua)
Sodium Chloride (Pink Himalayan Salt)
Magnesium Sulfate (Epsom Salt)
Sodium Chloride (Dendritic Salt)
Vegetable Glycerin
Polyglyceryl-4 Caprylate
Mica
Triethyl Citrate
Sodium Polyitaconate
Glyceryl Caprylate
*Tilia tomentosa (Linden Flower) Bud Extract
*Vaccinium corymbosum (Blueberry) Fruit Extract
*Hamamelis virginiana (Witch Hazel) Extract
*Musa paradisiaca (Banana) Fruit Juice
Aloe barbadensis (Aloe Vera) Flower ExtractClitoria ternatea (Butterfly Pea) Flower Extract
Zanthoxylum alatum (Winged Prickly Ash) Flower Extract
Melia azadirachta (Neem) Flower/Leaf ExtractCorallina officinalis (Seaweed) Extract
Coccinia indica (Ivy Gourd) Flower Extract
Solanum melongena (Eggplant) Fruit ExtractCurcuma longa (Turmeric) Root Extract
Ocimum basilicum (Basil) Flower/Leaf Extract
Ocimum sanctum (Tulsi) Leaf Extract
Lavandula angustifolia (Lavender) Oil
Mentha viridis (Spearmint) Leaf OilMelaleuca alternifolia (Tea Tree) Leaf Oil
Eugenia caryophyllus (Clove) Bud Oil
Piper nigrum (Pepper) Fruit Oil
Cedrus atlantica (Atlas Cedarwood) Wood Oil
Caprylhydroxamic Acid
Alcohol
Xanthan Gum
*Denotes Organic Ingredient